Chief International Marketing was founded in 1994 with the purpose of coordinating the marketing activities of the Chief Group. It operates on several fronts - beyond the actual distribution of computer programs, the company provides consulting services related to the topics of integration, foundation, and the securing of data.

Chief Marketing used to market and support anti-virus software, network management suites, fax & communication servers, back-up and encryption products. Up to 1999, the sole Middle East distributor of McAfee Associates, which commanded nearly 70% of the world anti-virus product market. As such, it provided full customer support and problem solving with the complete backing of the McAfee operation. By 2003 Chief International Marketing sold off its activities regarding NAI (McAfee).
Chief Marketing was granted sole distributorship in Israel of fax and unified messaging products by the German company Tobit Software GmbH, in 1995. Tobit's are among the most advanced of its kind. With the advance of mobile communication and the global adoption of internet sales, Tobit solutions can now be directly purchased and supported at the manufacturer's site.

Chief Marketing took over the distribution and sales of the BOS family of business continuity solutions, and supplies first, second and third levels of support for BOS end customers and agents.

The company is committed to provide quality customer service. Utilizing advanced technologies, the company gives each customer particular and reliable on-line support.

In 2021, Chief International Marketing took over J. G. Vaisburd's "Releasing Dragons" game marketing activities.